Spruce

Launching Spruce's credit experience to be intuitive and personalized for all

(Client)

Spruce

(Year)

2022

(Core services)

Strategy, UX Research, Product Design

(Role)

Senior Product Designer

Female on bike holding phone

DIGITAL

FOR FINTECH

Introduction

Spruce, established in 2022, built on a foundation of transforming the way people approach their financial future, Spruce offers an opportunity to empower customers with deeper insights for improving their credit journey.

To do this, I led the work to accelerate feature development and drive user engagement with this new personalized credit experience. Designed to provide users with intuitive visuals to breakdown the factors that influence their credit scores. With this newfound knowledge, users can make informed decisions and work towards improving their credit health.

Spruce

Launching Spruce's credit experience to be intuitive and personalized for all

(Client)

Spruce

(Year)

2022

(Core services)

Strategy, UX Research, Product Design

(Role)

Senior Product Designer

Female on bike holding phone

DIGITAL

FOR FINTECH

Introduction

Spruce, established in 2022, built on a foundation of transforming the way people approach their financial future, Spruce offers an opportunity to empower customers with deeper insights for improving their credit journey.

To do this, I led the work to accelerate feature development and drive user engagement with this new personalized credit experience. Designed to provide users with intuitive visuals to breakdown the factors that influence their credit scores. With this newfound knowledge, users can make informed decisions and work towards improving their credit health.

Spruce

Launching Spruce's credit experience to be intuitive and personalized for all

(Client)

Spruce

(Year)

2022

(Core services)

Strategy, UX Research, Product Design

(Role)

Senior Product Designer

Female on bike holding phone

DIGITAL

FOR FINTECH

Introduction

Spruce, established in 2022, built on a foundation of transforming the way people approach their financial future, Spruce offers an opportunity to empower customers with deeper insights for improving their credit journey.

To do this, I led the work to accelerate feature development and drive user engagement with this new personalized credit experience. Designed to provide users with intuitive visuals to breakdown the factors that influence their credit scores. With this newfound knowledge, users can make informed decisions and work towards improving their credit health.