As budgets often tighten during the holiday season, H&R Block set out on an ambitious project to redefine their Emerald Advance® product. Seeing an opportunity to simplify the hassles to access funds to cover those unexpected expenses.

To bring this vision to life, I worked closely with internal teams at H&R Block to focus on evolving and refreshing their entire application process. With a goal to develop an experience that feels modern, and intuitive for a digital online offering.