Instashop

Helping customers shop and buy healthy, fresh goods to be delivered quickly.

Instashop is a grocery store franchise expanding their market to an online grocery service that delivers organic, fresh, and all-natural goods. In recent years, there has been a drop in their customers along with an annual 8% decrease in market shares. 

Instashop believes that launching a responsive online platform to purchase groceries will increase their customer base and market shares.

Design and Content 
Jason Lopez, Lead Designer

Scope
— Research / Strategy
— UX/UI Design
— User Testing

Timeline
Nov 2016 - Feb 2017

Approach

The main goal for research was to gather insights about their customer base and their habits when buying products with traditional vs. online grocery shopping. What would shopper's need for a convenient way to shop and buy their products?

I learned that: 

  • Most people prefer shopping with a list or recall weekly meals to track grocery purchases

  • A lot of shoppers dislike crowded stores, waiting in long lines and when products are out of stock

  • Online users need an easy way to navigate and search, product variety, and a quick ordering process 

  • There were concerns with higher product cost and quality of produce and meats for new adopters

Understanding the user's journey was important to mapping out a specific task to complete the "checkout" process.

Tools for this project: Sketch, InVision, Usability Hub, and Optimal Workshop

The focus was to offer customers a convenient way to buy their products. From research, the desktop resolution was a clear winner.

Experience Design

The initial site pages were sketched, then designed into low fidelity wireframes. I needed to continue to iterate and test these design solutions for users to search and purchase products online. Creating the branding and design for Instashop began from a mood board to gather ideas that related to an online service that aims to be FRESH, HEALTHY, ORGANIC, CONVENIENT, AND FRIENDLY.

Once the branding was complete, I designed a responsive home page for a convenient online shopping experience that allow users a way to easily search and purchase products.